Are you thinking about incorporating digital signage into your business or organization communications? Explore the details and the benefits.
In today’s world of smartphones and social media, digital signage is proving to be an effective way to send the right message to your target audience. Traditional print signs are no longer able to captivate attention or properly tell your story the way digital can. Keep reading to learn more about what you can expect from professional digital signage solutions.
What Is Digital Signage?
It’s your message in the form of multimedia content on a digital display with one primary goal. That’s bringing your target message to your target audience at a specific time.
First, the components of a digital sign include:
- Content Hub
- A Content Distribution System
- Your Content Scheduler
What Can a Digital Sign Do for Your Business?
Whether you are a corporation, municipality, organization, or educational institution, the right signage solutions can be the vehicle to reach your audience efficiently and effectively. Think of it this way. These days, you are competing with more than just other businesses in your niche. You are competing with smartphones, social media, and other online activities.
Today’s consumers are more comfortable with digital. It’s part of their daily lives. In fact, few people go even an hour without utilizing digital media in some way. So how can you expect to reach them with a standard billboard or poster? In order to remain competitive and grow as an organization, you must get up to date with all that digital has to offer.
The Best Format to Tell Your Story
You may offer the best products and services. However, it can be difficult to communicate your value when so much digital noise is competing with what you are trying to share. The good news is you can cut through the noise. Establish your own digital presence with state-of-the-art signage.
For instance, with the right digital signage solutions in place for your business, you will:
- Increase your visibility
- Stand out among the competition
- Reach your prospects exactly where they are with the medium that is most comfortable and familiar to them
If you are like most organizations, you have multiple messages to share, from special events and offers to taglines and marketing communications. A stagnant billboard can’t help you to get multiple messages out into the world. However, digital signage can. You can stop your audience in its tracks with eye-captivating pixels and content. That is to say, you can highlight what makes your products and services unique.
What Kind of Content Is Right for Your Digital Displays?
Forget hum-drum billboards that stay the same for months until they fade away. Digital signage has a wide variety of options for you to share your message including:
- Attention-grabbing graphics
- Video clips
- Live Feeds
Whether you want to communicate information about products, business branding, updates for employees, important dates for events, weather, testimonials, wayfinding, office locations, or any other piece of content, digital signage can make it happen.
Where Can You Use Digital Signage?
Customize digital signs for indoor or outdoor use. They are powerful communication vehicles in numerous organizations and businesses. For example, our clients include:
- Schools or universities
- Corporate offices
- Manufacturing warehouses
- Hospitals and other healthcare facilities
- Restaurants and retail shops
- Houses of worship
How Can You Find the Right Digital Signage?
In order to take advantage of the ideal solutions to meet the individualized needs of your organization, you need expert assistance. Most marketing firms are unfamiliar with how to utilize and maximize digital signs. However, at Vizual Symphony, digital signage is one of our specialties. It’s not a new thing for us either. We’ve worked hard to provide solutions to meet the audiovisual needs of our clients for more than three decades.
Our process involves working closely with clients to determine exactly what they need to meet their goals and budget. We offer a proprietary consulting service that walks you through the process—from start to finish. Not just any digital signage is right for your purposes. Above all, that is why we offer customized services.
Turn to Vizual Symphony for Expert Digital Signage Solutions
In conclusion, we offer a professional, custom-designed plan for your signage needs. Most importantly, we cover all of the bases during our consultation process. Therefore, we know exactly what your target audience wants and precisely the message you want to communicate to them. Subsequently, our team of experts develops the digital signage to meet your specifications—bringing your vision to life.
Even if it seems like this process might be outside of your budget, we can help through Vizual Shield, our audio visual as a service program. Finally, get attentive consulting and digital signage products to take your business or organizational communications to the next level and the ongoing services and support you need—all for a convenient monthly payment.
Connect with our team at Vizual Symphony now to schedule a digital signage consultation.