Interested in cloud based digital signage solutions? Keep reading for a breakdown of the best solutions available and how to implement this technology for your company.
Looking for more information about cloud based digital signage? Then you have likely had to sort through a lot of advertisements on Google. There are dozens of companies out there offering this type of signage for businesses. It can be overwhelming to figure out where to turn to get reliable info you can trust. Keep reading to cut through the noise. Get some facts about what cloud based digital signage is and how you can implement this technology for your company.
What Is Digital Signage?
Before you can dig into cloud based digital signage, it helps to have a clear understanding of what digital signage is. Rather than banners, posters, and static billboards, digital signage can change with the click of a button. It features digital content with eye-catching pixels designed to grab your viewers’ attention.
You see digital signs everywhere you go—at the mall, on the side of the Interstate, at church, when you visit the museum, and at the airport. Most people no longer even notice traditional signage because they are so accustomed to digital images.
What Is Cloud Based Digital Signage?
Cloud based digital signage is a type of signage that utilizes a platform in the cloud to manage your digital content for signs. If you are asking what on earth “the cloud” is, you aren’t alone. (It’s a popular Google topic!) The cloud is a component of the Internet where you can store and access digital programs and data, rather than storing it on the hard drive of your computer.
Putting it all together:
- You have your digital sign.
- It requires regularly updated digital content.
- You need to store all of that content somewhere, so you store it in the cloud.
Now you have cloud based digital signage!
What Are the Benefits of Digital Signage in the Cloud?
As your company goes through the process of acquiring digital signage solutions, you’ll need to decide if you want to go with on-site software or cloud based. If you are new to digital signage, you may not be sure which option is right to meet your business needs. While some large corporations may need to maintain their servers and software on-site due to specific rules and regulations in their industry, many companies and organizations are finding that cloud based storage is a better fit.
Here are three benefits of cloud based digital signage:
Benefit #1: Budget-friendly
Handling digital storage for your signage on-site can be a tremendous expense. From purchasing and setting up your own server systems to installing copious amounts of network cables, there’s a lot involved. Plus, it’s not cheap. You’ll also need to ensure you have the necessary heating and air conditioning system to keep the server area climate-controlled. Oh, and don’t forget. You’ll need to have trained IT staff who can operate the servers and keep them running optimally.
On the other hand, you don’t have to consider any of those costly factors with cloud based storage. Yes, you will pay a fee to set up the cloud based signage. But many providers offer a free trial to let you determine if it’s right for your needs. Typically, you will pay a subscription fee that will include:
- Storage on the servers
- The ability to stream content to your digital signage
- And the rental of any necessary hardware
You won’t need any extra staff for the tasks. That’s because the provider will handle the service for you.
Benefit #2: Easy to Implement
You could spend excessive amounts of time trying to deal with digital signage storage on your own. But you will only need to perform a few simple steps to implement cloud based digital signage. If you can connect to the Internet, create content, and click a few buttons to begin streaming content, you are golden.
Benefit #3: Accessibility
No matter where you are, as long as you have permission to access the cloud, you will be able to access it. No need to be at the office. You can access it while you are on the beach as long as you have the Internet.
However, you can also customize accessibility. So, you ensure only the right people have access to the content. Want to give permissions to some of your top managers to update content as necessary? It’s a straightforward process.
Need Help Getting Started?
Thinking cloud based digital signage solutions might be right for your company. Then it’s time to connect with our team at Vizual Symphony. We offer comprehensive services to bring your signage up-to-date, utilizing the latest in technology.
From consultation and personalization to hardware and affordable monthly payments, we can help you to become a leader in your industry with cloud based digital signage. Contact us online now to schedule your consultation.
